Marketing strategy planning

Creating a marketing strategy is the first step for every business, independently from its size. According to some statistics, more than 70% of small businesses die from the lack of marketing strategy. Marketing strategy points to the future, it offers a direction and thread not only in long term but in daily operational duties.
We surely implement the followings: planning and creating marketing strategies, managing marketing brainstorming for clients and for agencies as well, creating marketing concepts, etc.

Marketing communication

We have up-to-date information and professional expertise regarding to communication tools and their technological development, it could be online or offline channels. Even it is a sales boost, image building, CSR or public communication, we offer an effective guidance in implementation, media planning and buying and set objectives if necessary.

We surely implement the followings: online and offline marketing communication, creating ATL/BTL communication, planning integrated marketing campaigns, media planning and buying, etc.

Production

Everything is in one place! We transfer the message defined in the marketing strategy to the final communication tool. We do the production of advertising spots, print releases, online newsletters or roll-up, leaflets, displays.
We surely implement the followings: production of any type of messages for any type of communication materials, print proofs, promotional materials, installations, etc.

Online communication

The evidence of the effective online communication is unquestionable. The only question is how to implement it in the right way? There are several online surface we can use: social media, webshops, Google, YouTube, blogs and so on.
We surely implement the followings: we manage online communication strategy planning, implementation, consultation, production, we develop websites, social media pages and profiles. We handle online copywriting with a special attention and professional habit because we know that it really differs from the offline copywriting. We always take care about the rules of SEO, link marketing, etc.

Content management

Content management is a crucial element of the marketing strategy. The so called “ad denial” became quite common nowadays and generated such tools that have a more effective reach of the target group. We need to pursue having always the relevant message to our target group, try to avoid the “simple sales messages” but give an extra information that make them ware about new things. The audience formed that way is loyal to you, it values your professional expertise and ready to adopt the sales messages as well.

We surely implement the followings: copywriting, translating and proofreading tasks. We handle online copywriting with a special attention and professional habit because we know that it really differs from the offline copywriting. We always take care about the rules of SEO, link marketing, etc.

Social media campaigns

Although it is difficult to use as a direct selling tool, social media is a “must have” communication channel of any businesses. It is the unavoidable channel of today’s online “consumers”, it serves any information usage of any target group.
We surely implement the followings: plan, form and manage social media appearance, plan and implement social media campaigns.

Event management

With a decade’s expertise we confidently plan and organize quality events. We successfully planned and managed more than 550 events during the years. We have multiannual, trustful cooperation with our catering partners who serve food and drinks from traditional to trendy.
We surely implement the followings: partner meetings, networking events, cultural events, family days, supportive events of festivals, parties, pop-music programmes, etc.

Press contact & PR

Due to our publisher background having a decade’s media expertise, we have live and active press relationship. Several press releases, PR activities, and media partnership negotiations are managed by us.
We surely implement the followings: write and publish press releases, PR activities, media partnership & sponsorship negotiations, etc.